PropellerPREMIERMEMBERSHIP GROWTH PLAN · CONCEPT PREVIEW

Looking Out Foundation

BRING BRANDI’S FANS CLOSER.
GROW MEMBERSHIP.
BUILD LASTING SUPPORT.

Bring Brandi’s fans closer to her while giving them meaningful ways to support the causes they care about.

Looking Out Foundation logo
Looking Out Foundation
ACTIVE MEMBERS1,330

Average monthly gift: $12.82. 2,611 members have joined since launch.

What the opportunity includes

96% joined while maximizing sweepstakes entries. 1,281 have since lapsed. The plan adds clear reasons to stay beyond a single campaign.

The fans are showing up. Give them more reasons to stay.

12-month active member goal

5,000active members

$555K annual giving goal
Projected gross giving before fees.

$11 / month

or

$111 / year

RetainAcquireWin backGrow annual
Start with the next steps ↓
01

LET’S START WITH
THE NEXT THREE MOMENTS

Our recommended starting plan. We’ll agree on owners, timing, and costs together.

01
OCTOBER 8

Make the mission tangible.

Launch a reward moment for International Lesbian Day with signed vinyl, Brandi × LOF stickers, and existing Brandi or LOF merchandise.

THE ASK

Confirm ten signed vinyls, sticker production, available merchandise, and the approved cause story or action.

Owners, timing & fallback +

LOF: content, inventory, and approval. Propeller: build, campaign support, and reporting.

Agree on a named owner and approval date together.

If a talent asset is delayed, launch the approved member benefit and action on time.

02
DECEMBER 1

Invite fans into the year.

Launch a Giving Tuesday membership invitation with a clear annual premium, strong rewards, and meaningful actions.

THE ASK

Choose the annual premium, approve the offer, and confirm Brandi, LOF, and Propeller promotion.

Owners, timing & fallback +

LOF: content, inventory, and approval. Propeller: build, campaign support, and reporting.

Agree on a named owner and approval date together.

If a talent asset is delayed, launch the approved member benefit and action on time.

03
2027 TOUR

Turn live moments into members.

Make membership visible at Brandi shows and connect tour content, presales, and future experiences back to LOF membership.

THE ASK

Confirm the first tour window, member access benefit, and in-venue placement.

Owners, timing & fallback +

LOF: content, inventory, and approval. Propeller: build, campaign support, and reporting.

Agree on a named owner and approval date together.

If a talent asset is delayed, launch the approved member benefit and action on time.

All dates and commitments proposed for discussion.

02

WHAT MEMBERS
GET

Members give monthly or annually. We keep them involved with benefits, redeemable points, and meaningful ways to help.

Join monthly or annuallyUnlock member accessReceive Propeller pointsSelect rewards

REWARDS

Redeem points for products, collectibles, and experiences.

  • Signed and unsigned Brandi vinyl and posters
  • Exclusive LOF × Brandi stickers, patches, and postcards
  • Tour memorabilia, setlists, posters, and Polaroids
  • Brandi merchandise and selected brand collaborations

ACCESS

Benefits only available through membership.

  • 2027 Brandi tour presale access
  • Brandi merchandise discount
  • Quarterly playlists and annual soundcheck livestream
  • Behind-the-scenes tour, studio, and acoustic content

FLYAWAYS

Use points for chances to join unforgettable artist moments.

  • Girls Just Wanna Experience
  • A Nashville 2027 tour moment
  • Festival and Out of the Blue VIP experiences

EARN MORE POINTS BY TAKING ACTION

No additional gift needed.

LEARN

LOF 101 + courses about local nonprofit partners.

ACT

Sign petitions or volunteer with local partners.

CONNECT

Follow LOF on Instagram + TikTok.

03

A SIMPLE RHYTHM
ALL YEAR LONG

12 · EVERY MONTH

KEEP MEMBERS CONNECTED.

  • A short impact story + member moment
  • One relevant action or volunteer opportunity
  • Available content or access perks
  • Consistent social + digital promotion
4 · EVERY QUARTER

MAKE A BIGGER MOMENT.

  • A drop of new points rewards
  • One major flyaway sweepstakes
  • A fuller impact update
1 · ONCE A YEAR

RUN A MAJOR GIVING DRIVE.

  • Giving Tuesday + year-end membership drive
  • Artist + Propeller promotion
  • A strong annual sign-up offer
04

SHOW THE WORK.
KEEP PEOPLE CONNECTED.

Make the impact a reason to stay, from the first member message onward.

SHOW THE DIFFERENCE

One supported nonprofit, one approved result or progress update, and what comes next.

OFFER A WAY TO HELP

Connect the member story to a relevant action or volunteer opportunity.

CELEBRATE THE PEOPLE

Share an opt-in member story or a question answered by the LOF team.

EVERY MONTH

ONE FACT. ONE STORY. ONE USABLE ASSET.

  • Brandi or nonprofit partner video updates
  • A monthly member or partner highlight
  • Shareable progress graphics and a new action

A named LOF contact supplies approved material. Propeller handles editing, design, and member messages.

05

LAUNCH AN ANNUAL OFFER
ON GIVING TUESDAY

Invite fans directly into membership on December 1 with a coordinated push through year-end.

YOUR TEAM

INVITE THE FANS

Promote through LOF, Brandi, and Propeller. Coordinate posts, email, text, club links, and approved paid support.

PROPELLER

SUPPORT THE LAUNCH

Feature the program, support email and social, promote Premier Rewards, and report results.

THE OFFER

ADD A REASON TO CHOOSE ANNUAL

Lead with an exclusive Brandi or LOF item, bonus points, and a limited Giving Tuesday add-on. Keep annual membership valuable after the launch window.

06

THE DETAILS,
WHEN YOU NEED THEM

Keep the next steps simple. Open the supporting plans as we work through each decision.

The annual offer and what needs confirming +

Confirm inventory, production cost, fulfillment, bonus points, eligibility, creative, and promotional channels.

Welcome and win-back +

Build a 30-day email and SMS welcome flow. Reach lapsed members at 30, 60, and 90 days with specific new benefits, impact, and an approved incentive.

How we’ll grow +

Use dedicated membership campaigns, organic social, approved paid channels, in-venue promotion, email, SMS, and partner websites.

How we’ll measure progress +

Track active members, second payments, retention, cancellation saves, new members by channel, win-back conversion, annual share, reward engagement, and recurring giving.

PROPELLER

Club setup, campaigns, member messages, fulfillment, and reporting.

LOF

Content, inventory, access, approvals, and artist coordination.

After our conversation, each agreed item gets a named owner, due date, confirmed scope, and fallback.